Valcourt, Quebec, June 20, 2023 – BRP Inc. (TSX:DOO; NASDAQ:DOOO) is proud to celebrate the 50th anniversary of its Can-Am brand. What started off as one championship-winning motocross motorcycle in the early 1970s, immediately reigning over motocross and endurance racing, has evolved 50 years later into Can-Am being a global powersports leader with multiple product lineups. On and off-road, Can-Am is winning the hearts and minds of millions of riders in more than 80 countries around the world. As it turns 50, the brand looks at celebrating its heritage and passion for the ride, but also at continuing to gain momentum by offering unforgettable experiences and innovative products.
“Can-Am’s 50th anniversary is also a celebration of the people behind the brand who forged its DNA and constantly pushed the limits of what’s possible,” says José Boisjoli, President and CEO of BRP. “The brand had instant success on the track and the trail when it all began 50 years ago, owning the podiums and setting land speed records. Since then, driven by our commitment to innovation, technology, quality and a passion that never wavered, we have reinvented Can-Am in so many ways, always keeping in mind to deliver the best experience for our riders. When I look at the future, I am convinced it will continue to achieve legendary milestones and I cannot thank our employees, dealers, customers and partners enough for carrying the Can-Am DNA year over year.”
Can-Am celebrates 50 years with special collaborations, new product updates, and fan activities. It’s been a thrilling ride, and there’s more to come! Learn about Can-Am’s history and visit the page for details. BRP is a global leader in powersports products and boats, offering exhilarating adventures across various domains.
