Polaris Teams Up with Cleetus McFarland and His Motorsports Community
Polaris is diving headfirst into grassroots motorsports culture with a new multi-year partnership alongside YouTube powerhouse, racer, and entrepreneur Cleetus McFarland (Garrett Mitchell). The collaboration is designed to bring fans closer to the action through immersive experiences, original content, and adrenaline-charged events.
Best known for the high-energy world he’s built around the Freedom Factory and his wildly popular YouTube channel, Cleetus has cultivated a loyal following fueled by horsepower, humor, and hands-on motorsports mayhem. Now, with Polaris in the mix, that world is set to get even bigger.
“We’re big fans of what Cleetus has created,” said Reid Wilson, President of Polaris Off-Road Vehicles. “His authenticity, passion, and connection with his audience align perfectly with what Polaris stands for. This partnership allows us to support a community that lives for performance, adventure, and pure fun.”
For Cleetus, the partnership feels like a natural fit.
“I built this around freedom, horsepower, and having a good time—and Polaris gets that,” he said. “This is about bringing more people into powersports and showing them just how much funit can be.”
The collaboration will see Cleetus and his team fully integrated with Polaris machines, pushing them to the limit both on and off the track. From content creation to live events at the Freedom Factory, fans can expect new ways to engage with the brand and be part of the experience.
Polaris and Cleetus unveiled the partnership in true Freedom Factory style, dropping a high-energy launch video on YouTube that captures the spirit of what’s to come—full throttle and unapologetically loud. To watch the video click here.
