Wheel Pros has acquired the Driven Lighting Group (DLG) and is bringing it under the Wheel Pros brand family. DLG is an industry acclaimed designer and online retailer of aftermarket automotive and off-road lighting products. This acquisition will serve as a significant addition to Wheel Pros product portfolio. DLG’S proven track record and performance-forward philosophy, paired with a reputation for quality, aligns perfectly with Wheel Pros’ commitment to their brand.
“We’re excited to join the Wheel Pros organization and leverage their design expertise, scale and operational footprint to accelerate growth. We’ve witnessed what they’ve been able to do in other adjacent categories such as suspension, and we believe together we can rapidly grow lighting in the large enthusiast market,” said Brian Reese, CEO of DLG. www.wheelpros.com